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Red Loop Media
Marketing & Advertising Platform
Our state of the art software platform was designed to deliver full lifecycle support for mobile marketing & advertising campaigns, enabling all participants in the value chain to sell & purchase media, plan, deliver, measure and optimize mobile marketing and advertising campaigns.
Some of our platform’s capabilities include:
 Unified platform for pull & push campaigns with single campaign
management, delivery engine and performance measurement.
Multi-channel rolling campaigns:
- SMS
- MMS
- WAP
- IM
- In-content (SMS/MMS/Video/Games/Applications)
- Idle Screen
- Video & Music
Cross-channel feedback (e.g. subscriber interaction in one
flight/channel can be used for planning another flight/channel)
Support for all common pricing models (CPM, CPC, CPA, CPD)
Granular inventory management for operator & off-deck properties
Permission based targeting (subscriber opt-in/out)
A Powerful targeting engine:
- Contextual Targeting
- Subscriber demographics and interests
- Behavioral targeting (content consumption, interactions, etc.)
- Device targeting
- Geographic targeting (home address, place of work, current location)
- Time of day targeting (including capping)
- Any custom advertiser or publisher provided data
Unified subscriber measurements across all campaigns/channels
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