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Red Loop Media acquires the assets of Fulong
Red Loop Media, a leading provider of mobile content, marketing and advertising solutions announced today it has acquired the assets of Fulong, a Shanghai based startup company. Fulong is the developer of "Fulong Mobile Portal" - an innovative and proprietary mobile portal application allowing consumers to subscribe and download personalized content channels (news, entertainment, lifestyle, sport) including rich media to their mobile device, and access it on the go in offline mode. In addition, the "Fulong Mobile Portal" enables to download and store music and video for offline playback while disconnected from the wireless network.
Fulong's assets, including the "Fulong Mobile Portal", all related technologies, intellectual properties and pending patents for subscribing, distributing and playback of offline content on mobile devices will be integrated into the Red Loop Media's mobile marketing platform, further enhancing it's mobile marketing and advertising offerings for advertisers, publishers and mobile operators.
"We are very excited about completing this deal" says Tomer Ben-Moshe, Red Loop Media's CEO. "Integrating the Fulong on-device portal with our mobile marketing platform will allow us to create additional high value mobile marketing inventory, and deliver personalized immersive ad-funded content to consumers in a non-intrusive way"
Additional information on Red Loop Media's on-device portal can be found here On-Device Portal
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