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Red Loop Media
On-Device Portal
Mobile devices are extremely personal and always within consumers reach. As consumers realize their mobile phones can be used beyond making phone calls and sending text messages, they are beginning to view them as a lifestyle device, looking to use them for accessing personalized rich content on the go, in a easy and intuitive way. At the same time, content owners and advertisers are eager and ready to deliver on this consumer demand.
Yet, consumers cite price and discovery as the two main roadblocks to a wider use of mobile content.
The Red Loop Media ODP (On-Device Portal) is a downloadable mobile application featuring powerful content aggregation, immersive experience and rich media playback (music, video). Supported on most widely available devices, consumers can install it, subscribe to personalized content channels (news, business, sport, entertainment, lifestyle, etc.) and download the content for offline access on the go. Utilizing proprietary, patent pending technology, content updates and download are initiated by the consumer, transmitted over the operator’s network in a highly efficient way for offline availability, saving the consumer high data charges.
From mobile content publishers and advertisers perspective, our ODP offers an advanced platform for delivering:
- Discoverable ad-funded content, including rich media (music, video).
- Non-intrusive contextual advertising real estate assuring higher click through rates on banners, text links, in-music and in-video ads, mobile coupons, idle screen, etc.)
- Powerful platform for immersive branded content channels and custom campaigns.
Leveraging the built-in integration of our on-device portal with the mobile device, advertisers are able to deliver innovative two-way interactive campaigns using click to call, SMS back, send to contact list and additional scenarios, etc.
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