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China Newsweek Selects Red Loop Media as Mobile Advertising Service Provider

2012-04-02

Beijing and Redmond, WA—Red Loop Media, a leading provider of mobile cloud marketing services, today announced it has been selected by China Newsweek, as the exclusive mobile advertising service provider for their next-generation China Newsweek mobile Internet application. China Newsweek, the country's most prominent weekly news magazine, is published by China News Service (CNS), one of China's largest news agencies. Under the agreement, Red Loop Media will have overall responsibility for China Newsweek's mobile advertising operations.

China News Service, established in 1952, has long been a leader in the publishing industry's shift from traditional to new media. CNS emerged as a digital pioneer when it introduced an Internet news portal in 1995 and in 1999 debuted Chinanews.com, which has become one of China's most influential news sources. In 1999, CNS launched China Newsweek, the premier weekly news magazine providing both domestic and international news to a global audience. CNS has offices throughout China and maintains news bureaus across Asia, Europe, and the United States.

"China Newsweek serves as model for publishers making the shift from traditional to mobile Internet media. They understand the importance of analyzing subscriber interests in order to deliver premium content to their mobile subscribers via an advertiser supported model. Their subscribers will benefit from improved content and a superior user experience," said Teashah Yang, CEO of Red Loop Media. "Our MMBridge portfolio of ad serving technologies and services enables their premium advertisers and brands to benefit from advanced targeting and campaign analysis which enhances engagement with a receptive audience."

The China Newsweek mobile Internet application is available on iPhone, iPad, and Android devices.

About Red Loop Media

Red Loop Media is leading the new wave of mobile cloud marketing services designed to maximize advertiser results and publisher revenue by engaging mobile consumers through highly targeted mobile ads. Founded in 2007, Red Loop Media is headquartered in Redmond, Washington and has wholly owned subsidiaries in Beijing and Israel. www.redloopmedia.com